By wearing the Kellogg-WHU brand you are not only supporting the network but also doing good for children in need. For each item sold, €1,00 will be donated to the organization Fly & Help. Founded in 2009 to support aid projects in developing countries, Fly & Help is dedicated to education projects in developing countries, particularly in Asia, Africa and Latin America. To date, the foundation has implemented 440 projects worldwide “to build schools for children”.